10028_not-searchable
/en/kultur-og-fritid/statistikker/medie/arkiv
10028
Decline in newspaper readers, increase in book readers
statistikk
2010-04-12T10:00:00.000Z
Culture and recreation;Technology and innovation
en
medie, Norwegian media barometer, media use, media access, newspapers, Internet, social media, TV, radio, books, computers, video, music media, weeklies, cartoons, journals, mobile phonesInformation and communication technology - ICT, Time and media use, Culture and recreation, Technology and innovation
false

Norwegian media barometer, 2009

Content

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Decline in newspaper readers, increase in book readers

The trend of fewer newspaper readers has continued from 2008 to 2009. More people read books in 2009 than previously. Other media use changed only slightly between 2008 and 2009.

The amount of people who read printed newspapers on an average day has fallen in recent years. From 2008 to 2009, there has been a further decline, from 68 per cent in 2008 to 65 per cent in 2009. In 1997 the percentage was 84.

The percentage of the population who used the Internet on an average day increased from 71 to 73 per cent among persons aged 9-79 from 2008 to 2009. The increase applies to all age groups, but particularly to older people.

Percentage who used different mass media on an average day, aged 9-79 years. 1995-2009.

Same share of TV viewers

The proportion of people who watch television on an average day has declined somewhat in recent years, but the percentage for 2009 was the same as in 2008, 80 per cent. The change in the number of radio listeners on an average day was insignificant; from 54 per cent in 2008 to 53 per cent in 2009. However, as is also the case for newspaper reading, this follows a general trend of fewer radio listeners. We watched television for 2 hours and 28 minutes per day in 2009; 3 minutes more than the year before. We spent 1 hour and 22 minutes per day listening to the radio in 2009; 2 minutes more than in 2008.

Increased use of sound files from Internet

The use of sound systems was stable, with 42 per cent in 2008 and 41 per cent in 2009. Forty-three per cent of those who used sound systems on an average day in 2009 listened to sound files on their computer, about the same as in 2008. A total of 42 per cent used MP3 players in 2009. The proportion using CD players is declining.

Increase in share of book readers

The percentage of book readers on an average day was 17 in 1997. This has since increased. In 2009, the figure was 27 per cent, compared to 23 per cent in 2008. The number of persons who read weeklies and cartoons on an average day has changed little from 2008 to 2009.

Percentage who had access to different electronic equipment at home. 1997-2009
 
 1997199819992000200120022003200420052006200720082009
 
Home-PC50576771757677798385879092
Internet13223652606364667479838591
Broadband......23918295163717282
DVD-player..........2643617580848786
Harddiscrecorder....................242629
DAB-radio......................1818
 

Seven out of ten have broadband Internet

While the access to VHS players in Norwegian households is slowly declining, there has been a considerable growth in the access to DVD players. From 2008 to 2009, there was, on the other hand, a slight decrease from 87 to 86 per cent. In addition, 29 per cent had access to a hard disc recorder in 2009. Seventy-two per cent had a broadband Internet connection in their household in 2008. In 2009 the percentage increased to 82. Eighteen per cent had DAB radio in 2009. Seventy per cent of the population had one or more newspaper subscriptions in their household in 2009. In 2008 the figure was 72 per cent.

Read more in the Norwegian media barometer for 2009.